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Fred Perry teams up with designer Nicholas Daley in a tribute collection to the British soul boy scene of the 70s

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Following his collaboration with Adidas, the London-based menswear designer Nicholas Daley explores the crossover between two key British subcultures: punk and reggae in his latest collaboration with the storied polo brand fred perry. Firm and couturier have expressed a mutual interest in the influence of contemporary culture, music and traditional crafts.

Influential musicians like John Lydon, The Slits and The Clash have inspired the collection, as well as modern talents like Obongjayar and Young Fathers.

freedom icons

Fred Perry x Nicholas Daley is a tribute to the British 70’s soul boy scene. Nicholas has researched references from cultural icons key of the time like Isaac Hayes, Lonnie Liston Smith and Earth, Wind & Fire. They all reflect the same independence and freedom than the soul boys through their music and style.

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The collection is designed with a true to retro color palette. Nicholas takes as protagonists the ecru colors, light blue, navy blue, cabernet and roasted pecan that provide warmth when combined.

Chain details

the london artist Gaurab Thakali create exclusive works of art that are part of the collection using chain stitch embroidery details.

For the photo session, the historic firm has dressed Black Midi’s drummer, Morgan Simpson.

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