When it was confirmed that Yolanda Díaz was going to visit Seville during the recent April Fair, the question that hung over the festive atmosphere of those days was not what she was going to do in the Andalusian capital, but how would you dress. The first question had already been answered beforehand: give your unequivocal support to the Por Andalucía coalition that will compete in the next regional elections. But what about the answer to the second? That could only be known when he made an act of public presence. And faith that did not disappoint. Yolanda chose a red polka dot dress for the occasion, fitted to the silhouette with a flower on the side. On her feet, wedge espadrilles, comfortable “yet” high; a golden belt and earrings in the ears finished off the in certain instances defined as the “flamenco look” of the politician who, however, had already worn the same model on two previous occasions. And it is that, as she herself has recognized, that they discover her “repetitions of her” is an aspect that does not worry her in the least… nor is it that the clothes she chooses are not characterized by wearing a high price standing. Yolanda Díaz has become the fashionable Galician and, without complexes, he prides himself on everything he can and they let him wear Galician fashion wherever he goes, as he confirmed in a statement to the magazine Yo Dona: “I almost always wear cheap things and Galician fashion. I recently went to an event with a Zara dress that cost me 30 euros. I take everything, I mix a lot. But I love fashion, yes.”
At the April Fair in Seville for the first time as Vice President of the Government.
A pleasure to share the joy of being together. pic.twitter.com/fZQ6YebFTb
– Yolanda Diaz (@Yolanda_Diaz_) May 5, 2022
Until he made his leap to state politics, in Galicia, of course, this facet was not known fashion to that promising leader of Esquerda Unida, daughter of a history of trade unionism, of whom a rather timid character was intuited, guilty of attending public events worried about not attracting excessive attention, based on a most proletarian image and “progressive” seventies, consistent with their working-class ideology or, if you prefer, with the girl from the song of Pepe Domingo Castano, a true classic: “He wears jeans and a shirt… with pictures.” However, in her first months as minister, she already began to be talked about, and in certain circles, not exactly for the better. She was accused of imitating the Queen Letizia and the coincidence of clothing between the two was objectively a fact. At this point, however, it is also true that what is questioned is who imitates who?
The example of Beiras
Seeking explanations without leaving the Galician political scene, perhaps we have to look for that stage in which Yolanda Díaz maintained close contacts with the charismatic nationalist leader Xosé Manuel Beiras, conversations that culminated in the constitution of a successful left-wing coalition (AGE) whose model showed the way to that of that incipient Pablo Iglesias. Beiras had broken into the campaign for the regional elections of 1989 (the first that he won Manuel Fraga Iribarne) with a dynamic look that amazed locals and strangers due to the appropriate combination of their clothing, hat included. A modern image that contrasted with the one he had worn until then as a typical professor at the Faculty, in his case of Economics, which is what he was and where he came from. Was Yolanda encouraged at that time to follow that path undertaken by Beiras? If so, she still took a while to put it into practice.
The fact is that ever since she accepted the post of Labor Minister, Díaz has been alternating “informal looks” with elegant and avant-garde garments. Although he does not disdain any color, red, white and black are usually his favorites. It is stated that he goes crazy for plaid jackets and it is increasingly common to see her wearing models that can no longer go unnoticed and that have placed her in the top ranking of the most elegant politicians in Spain and, at the same time, according to CIS surveys, rise to the top positions of the most valued members of the Government.
It is at this point, at that of politics, that we must stop, since, let us not forget, we are facing a politics of race and genetics in which the choice of a certain image is not, cannot be, solely motivated by chance nor for his devotion to fashion: that he is attracted kamala harristhe American vice president, goes far beyond the fact that the white knotted scarf is one of her most used accessories in public events, including her audience with the Pope Francisco.
Message is, of course, also a key word in this whole matter and, item more, paraphrasing McLuchan, we would still dare to say that “the message is the medium” (or was it the other way around?). When he succeeded Pablo Iglesias as vice president, Díaz made it very clear that he believed that politics should be feminized, which it seems he is achieving with his image. And this is how fashion, his way of understanding fashion, has become one of his instruments, to the point that there is no shortage of experts who think they can see subtle ideological messages in his styling.
the journalist Patricia Centenoauthor, among others, of the book “Politics and fashion, the image of power”, does not hesitate to place her among the women who embody power in the world today, at the height of Jacinta Ardern (Prime Minister of New Zealand), sanna marin (Prime Minister of Finland), Alexandria Ocasio-Cortez (noted American political activist) and Camila Vallejo (Minister Secretary General of the Government of Chile), all of them, not by chance, from the left. Leftist? Yes, from the left, but the fact is that, as Centeno affirms in an interview granted to El Periódico de Cataluña, in reality “it is the left that creates fashions. But there’s a time when they tell you no, you have no right to that. In the sumptuary laws you did not have the right to velvet, or to dress in red, or to wear jewelry and you believe it. And it’s as if they said that humble people have no right to education or gastronomy or beauty, and you accept it. We are crazy? At the beginning of the 20th century, the anarchists, the hygienists, defended the right to dress well. The distinction of clothing between genders begins in the eighteenth. The bourgeois diluted the class difference by wearing a suit and tie”. What, additionally, Patrycia Centeno likes about Yolanda Díaz is that “she accepts the criticism for being posh and fashionistis very brave because he sees fashion as a sign of respect, a reinforcement of his message”.