How many times have you heard the phrase ‘The important thing is that they talk about you‘? be in the lecture usually brings revenues and in this case, the sordid Y media trial by defamation Come in Johnny Depp Y Amber Heard they have had Collateral damage beyond the judgment that condemns the actress to compensate the artist with 15 million dollars: the sales of the fragrance ‘sauvage‘ of Diorof which the actor is the overall picturehave skyrocketed notably since the litigation began and, especially, since the verdict became known.
Heard has already said that he does not have such a quantity of money. In this sense, plan appeal sentence. “He has excellent reasons to appeal, there is a lot of evidence that was not admitted,” warned his team of lawyers. Instead, other winds blow for Depp after the actress opened the Pandora’s box in december 2018. So, he published an article in ‘The Washington Post’ in which he talked about gender violence and hinted that she had been mistreated by her ex-husband.
The accusations seriously undermined his career: he was fired from the sixth installment of ‘Pirates of the Caribbean‘, for which he was going to pocket 21 million euros. He also got kicked out of ‘Fantastic Beasts. The secrets of Dumbledore’ and numerous film projectsas well as numerous advertising commitments.
Innocent until told otherwise
However, someone accompanied him throughout this journey through the desert: Dior he assumed the premise of ‘innocent until proven guilty’ and remained confined to it. It is true that Depp has not left unpunished of the trial: he has also been accused of defamation and will have to pay his ex-partner two million dollars. Even so, she considers it a victory and assured after the verdict that “the truth never dies”.
Depp has been the image of the luxury brand since 2005 and the face of ‘sauvage‘ since the fragrance launched in 2015. Since then, sales of the fragrance have grown non-stop, with spikes in Christmas and the Father’s day. His success among male sector is such that it is one of the five best-selling products in the luxury brand.
The demand for perfume skyrockets
Now you have to add a new trend: the demand of the fragrance has increased in the weeks since the trial began and, in just one month, Google searches for the perfume increased 48%, from 823,000 searches in March to 1.2 million in April.
The perfume ad on the channel Youtube brand official accumulates more than 92 million of views. In it, Depp appears in the desert, in the company of wolves, playing electric guitar before saying “In the desert, fearless, and human.”
Fourth best-selling fragrance in Spain
Sales of this perfume have experienced a remarkable growth especially after knowing the sentence of the court. In this sense, in the United States: it is situated in the first place among men’s fragrances, both in Sephora like in ultrathe main cosmetic stores in the country, according to ‘The Wall Street Journal’.
If we do the same exercise and see the sales ranking in Spainis the fourth best seller in both The English Court like at Sephora. On the other hand, this perfume has also reached a good position among the products that are most bought in amazon and is currently in the fourth position.
Since the accusations against the actor began several years ago, the brand has not stopped counting on the actor for its fragrance despite the numerous criticisms it had to face. Moreover, during the weeks that the trial lasted, the company has kept the photos and videos on the website and the company’s social networks.
The same thing already happened after the trial against ‘The Sun’ in 2018
When Depp lost the lawsuit he filed against the British newspaper ‘The Sun’ in 2018, the same thing happened. The newspaper called the actor a “wife beater,” but internet searches for “Sauvage” grew 23%, according to beauty website Cosmetify.
“It is the best-selling men’s fragrance at The Fragrance Shop and is on The Perfume Shop’s best-seller list,” The Guardian reported at the time. The actor has not only made good the phrase ‘The important thing is that they talk about you’, but he has also made his own the saying that ‘All advertising is good advertising‘.