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this is Maluma’s collection

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Colombian singer Maluma has brought all his creative energy to the world of fashion to send a message from inclusion and freedom with a collection for the clothing brand GEF that he designed together with children and young people from his foundation and that he has unveiled on the Colombiamoda catwalk.

The artist from Medellín, where the 33rd edition of the most important textile-clothing sector fair in Latin America is taking place, managed to concentrate all the energy that he transmits with his music in his garments to exploit an area in which he feels very comfortable, with a collaboration that has in the center the El Arte de los Sueños foundation and the “dreamers”, as it calls its members.

“Making a collaboration of this level represents a lot for me, for my career, for my culture, for the next generations, for the dreamers,” the singer said at a press conference.

urban and comfortable

John Louis Londono known worldwide as Maluma, he moved like a fish in water in the role of designer. He gave life to a collection connected to the ‘genderless’ trend to encourage the public to create urban and comfortable styles with garments such as ‘joggers’, ‘hoodies’, t-shirts and different accessories.

“I feel related to this environment. I feel happiness, I feel satisfaction and a lot of emotion. Today we are pressing that green button, but what is coming and what is going to happen is decisive,” said the reggaeton player when talking about the catwalk “Maluma x Gef The Art of Dreams”, which marked his debut as a designer.

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Beyond his “fashionista” soul, the interpreter of ‘Sober’ and ‘HAWÁI’ was initially moved by the fact that the collection has a “very nice” end, being conceived in a social project that goes in favor of its foundation.Inclusion and fluency

On the other hand, he was also drawn to the powerful messages he could send through each garment with creations that scream “inclusion” and “fluidity”, the objectives of the proposal.

“I’m a man, but I like to wear women’s denim jackets and skirts. What I wear does not define me as a human being. That is the message, that people feel free to be as they are. We are not here to judge or put paradigms on it,” declared the popular “Papi Juancho.”

Maluma has been the face of Versace’s spring-summer 2022 campaign and debuted in 2020 as the first Latino in a campaign for the American designer Calvin Klein.

“Fashion has influenced my career, but we are just beginning and what is coming is the best,” anticipated the artist, who described his participation as a “very natural, very organic” process.

The love for his native Medellín is also present, another of the inspirations he had, since he also sought to reflect his childhood and “the colors of my land”.

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“I have worked with other brands, and it was very crazy because I had already been to New York, Paris and London in important ‘fashion weeks’, with world-class brands, and I wanted to replicate it in my land, do it also in Medellín because we have a also an export product,” he confessed.

the color of dreamers

At home, sitting on the floor and scratching blank canvases, Maluma began the creative process of the collection, to which 130 members of his foundation gave it greater dimension with their contributions.

They were especially in charge of defining the color palette, which contrasted with the white and minimalist stage in which the designs were presented in the City Hall of Club El Rodeo, in a vibrant parade with a daring and versatile look.

These children and young people, who seek to transform their lives through art, captured their artistic skills symbolized in each color used in the collection: blue (singing), yellow (percussion), magenta (dance), green (creativity) and orange ( composition).

The director of El Arte de los Sueños, Manuela Londoño, stated that the dreamers, “from themselves, contributed a lot to the collection and are the protagonists.”

The GEF brand, which four years ago had J Balvin in a collaboration, he chose Maluma to keep up with the global trend of involving celebrities in the design process.

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